JP Morgan Healthcare Conference brings out investors, hospitals and companies, all ready to build the future products we'll use to care for one another. But this year it was a Lyft ride to the conference that was most memorable.
"Sales" is something of a 5 letter word in healthcare, somehow beneath doctors and nurses. However, if we can't sell our diagnoses and treatments to our patients, it's not likely they'll get better. Martyn Lewis, an expert in selling discusses the overlaps.
While many of us object to pharma's efforts to manipulate us, there is something to be learned. How messaging could improve compliance would ultimately allow better healthcare outcomes. Dr. Michael Mackert discusses the issue and opportunity.
The last 25 years has been all about moving from paper to digital. While there have been many gains in terms, there has also been an erosion in the doctor-patient relationship. More tech, AI may ironically offer an opportunity to reverse the process.
Behavioral economics offers a way to learn why we make what can seem to be irrational decisions, particularly when it comes to our health. This applies to choices about whether or not to procedure with surgery as well as the end of life.
Traditional economics assumes we are rational. However, we aren't. Behavioral Economics (BE) is a relatively new field of study looking at human decision making, how we are influenced by the framing of questions, our history, and aversion to loss. All of these factors play into how we make (what often seem like irrational) healthcare decisions.