How is Philips Viewing Value Based Care?- A Conversation with Cheryl Iodice, Chief Marketing Officer at Philips December 2, 2016 by Alan Pitt Leave a Comment [podcast] Given it’s size, Philips Healthcare has the opportunity transform how healthcare (wellness) is provided in America and across the world. Cheryl Iodice, Philips’s Chief Marketing Officer, offers some perspectives in this interview.